Everyone knows that honey is made from bees; however, there are far greater details you’ll need to know if you want to have a successful Mānuka honey business. The most important differentiation made with Manuka honey is whether the product is multifloral or monofloral. These two distinct honey varieties are crucial to be aware of depending on what kind of product you believe is best for your business.
This article will give you the knowledge and understanding of why it’s important to distinguish the two. Although both will give your customers a delicious taste, the composition of the honey is entirely different. Monofloral Mānuka honey is widely considered to be far more sought-after than multifloral Mānuka honey for several key reasons.
Multifloral Manuka Honey
Multifloral Mānuka honey is the term given to a Mānuka honey product that contains the nectar of multiple flower species. Although it may seem like a term for “wild honey”, there are still several rules in place for someone to be able to call Manuka honey multifloral.
This honey variety is still marginally rarer than a conventional jar from the supermarket as multifloral Manuka honey still requires several key attributes to be found within. The Ministry of Primary Industries (MPI) – an arm of the New Zealand Government – has outlined strict criteria of what components must be present for multifloral Manuka honey to be certified as such.
Multifloral Manuka honey is commonly used in food products or premium items, looking for a more high-end touch to their inventory. At Midlands Apiaries, we can provide a variety of honey types to suit the needs of the business. As one of New Zealand’s leading wholesale Manuka honey suppliers, you can guarantee that we have the supply to ensure year-round stock for your multifloral Manuka honey business.
Monofloral Manuka Honey
Conversely, monofloral Mānuka honey signifies Mānuka honey that solely (or primarily) originates from one type of nectar – Manuka nectar. As a person looking to begin their Mānuka honey business, or just starting out in the industry, understanding the significance of monofloral Mānuka honey is key to your success.
The Mānuka honey market size has been forecasted to be worth approximately $1B by 2028. There is an enormous population in the world who desire 100% pure New Zealand Mānuka honey, and the growth shows no sign of slowing down. Similarly to the above, monofloral Mānuka honey must meet even more rigorous MPI standards than multifloral Manuka honey due to the high concentration of Mānuka nectar within the product.
The unique benefits of monofloral Mānuka honey have also been praised by naturopaths and natural skincare fans. There has been consistent literature within the scientific community that has even acknowledged the possibility of unique antibacterial properties within monofloral Mānuka honey.
Why Should I Pick Monofloral Manuka Honey Over Multifloral?
This answer will depend entirely on what your business is looking for regarding product development and inventory. There are many reasons why someone may consider multifloral Mānuka honey; however, at Midlands Apiaries, we can guarantee 100% pure and unadulterated monofloral Mānuka honey that will impress your customers and increase their chances of remaining loyal.
As a total honey solution for your business, we can offer more than a year-round supply of our high-quality and premium Mānuka honey. We also possess a technologically-advanced in-house laboratory, capable of carrying out quality testing, with external, independently verified laboratories ensuring that all necessary testing and measures meet the standard of domestic and international markets.
Additionally, we have the expertise of a highly knowledgeable marketing team that has had extensive experience in launching monofloral Mānuka honey brands. Along with the understanding of packing, presentation, and branding – we also have the expertise of a robust exporting and logistics department that have a solid understanding of what documents and requirements are necessary for the smooth delivery of your products to international destinations.
How Does Midlands Apiaries Ensure Monofloral Manuka Honey?
Midlands Apiaries has a high level of expertise in Mānuka honey products and is agile enough to accommodate the changing requirements of your brand. UMF™-certified Midlands provides an extensive range of monofloral strengths from UMF™ 5+ to UMF™ 32+. In addition, each of their products passes several checkpoints from harvest to packaging to ensure consistent purity.
The UMF™ stamp of approval that appears on our monofloral Manuka honey jars indicates the golden standard of grade and quality. We don’t make concessions when delivering the best monofloral Mānuka honey.
Customers worldwide praise Midlands Apiaries’ Mānuka honey for its flavor and texture. Our master creamers are craftsmen of honey, creating the smoothest honey achievable. Each batch is prepared to meet your standards and our incredibly high-quality standards without compromising on the raw nature of the original harvest. Although our in-house laboratory has many tests pre-set to determine the quality of our honey, we can also include further tests for key attributes you wish to be met.
Midlands Apiaries confirms that all monofloral Mānuka honey products meet the requirements of the scientific definition as set by the New Zealand government. Thanks to our in-house lab, we test every batch, which is then independently verified by external and internationally-accredited labs ensuring the authenticity and quality of monofloral Mānuka honey.
Midlands Apiaries Can Provide You With 100% Pure New Zealand Manuka Honey
Midlands Apiaries is the perfect partner for your brand. Wherever your business sits in a specific industry, i.e. skincare, natural foods, or genuine Mānuka honey provider – we have all the latest technology and expertise to deliver what you want and when you need it. In addition, our widespread Mānuka honey supply and production operations can work with you to achieve your goals.
We also offer the services of a highly knowledgeable sales & marketing team. So, if you’re looking to bring a fantastic brand to market, our team of professionals can plan a pathway to your launch. With an extensive network of honey supplies and laboratories – Midlands Apiaries can provide your business with everything it needs.
Additionally, as the largest New Zealand supplier of wholesale Mānuka honey globally, Midlands Apiaries knows a thing or two about quality. An accredited, independent laboratory tests each batch of Mānuka honey from Midlands Apiaries for certification. We are very aware of the stringent requirements set forth by UMF™HA (Unique Mānuka Factor Honey Association). Our undeniable expertise in crafting Mānuka honey will give your business the necessary confidence to consistently deliver quality products.
Get in touch with us today for more information about how Midlands Apiaries can make for a beneficial partner in your budding business.