Intellectual Property Office

The fight to protect the term “mānuka honey” for New Zealand-produced honey continues, despite a recent setback. The Mānuka Charitable Trust is considering an appeal or alternative strategies to ensure the term’s exclusivity. Critics argue that the ruling disregards the cultural significance of “mānuka” and fails to safeguard Māori intellectual property rights. The trust remains committed to preserving the cultural importance of “mānuka” and advocating for the recognition of Māori rights.