A recent study by the UMFHA has revealed concerns about the authenticity of some Manuka honey products on the market. The study found that 41 brands of non-New Zealand sourced Manuka honey failed to meet the New Zealand Government Manuka honey identification test. This raises concerns about the potential health benefits of these imitation honeys and highlights the importance of looking for the UMF trademark on the label to ensure authenticity. The findings have implications for consumers, distributors, and retailers, emphasizing the need for informed choices and support of reputable brands. For more information, visit [https://aboutmanukahoney.com](https://aboutmanukahoney.com).